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About us

FLAX & SPOOL was inspired by the notion that heirloom quality and sophisticated style don’t need to be mutually exclusive. Because every home tells a story, FLAX & SPOOL pieces are thoughtfully imagined and curated with the modern lifestyle in mind. Occasional entertainers and tastemakers alike can elevate the story their home tells with embroidered keepsakes that will last for generations.

 Even when Anna was living in Arizona and refining her sales skills, she always knew that one day she would move back to Redmond, Washington and join Anali, the family business. Anna’s mom Sally started Anali (officially) in 1991 and has been creating exquisitely embroidered luxury home goods ever since. Anna joined Sally at Anali in 2007, adding a fresh element to the company. Contributing to the success of Anali was fulfilling, yet Anna could no longer resist the urge to create something of her own. Her hope was to incorporate her passion for food and entertaining with her expertise in home goods. Armed with a sketch-book, Anna began to conceptualize a unique line of extraordinary embroidered keepsakes for “her generation.” With the support of her mom, Anali and the loyal team that embroiders, cuts and sews every piece, Anna launched FLAX & SPOOL in August 2016. FLAX & SPOOL proved to be the missing piece. She is now able to blog about her passions while providing merchandise that give homes with a unique sense of self.

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